What We Think

Cloud-Native Services—The Good, The Bad, The Best

November 8, 2016

In the early days of the company, one of our biggest debates was whether the core of our architecture should be a POSIX-compliant data tier or a modern key-value store. Back then (and for that matter, even today!) a vast majority of workflows depended on a legacy POSIX interface to storage.  

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Extensible Data Path Architecture — A Bright Future for Your Data

November 1, 2016

Previously, I presented the details of our underlying RatioPerfect™ architecture and how that allows us to deliver a platform for your data that is free of I/O bottlenecks and truly a fail-in-place model. Today, I’d like to talk about our software architecture, in particular how it allows for an extensible data path.

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A Fail-in-Place Platform—RatioPerfect™ Every Time

October 25, 2016

We have previously described our vision around Zero-Touch Infrastructure™, the first of two key architectural components that enable us to deliver on the promise of a True Cloud for Local Data.  In this article, I will expand on the second key architectural component which is on-premises appliances are truly able to be a fail-in-place platform.

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Cloud-Managed, On-Premises Data With Zero-Touch Infrastructure™

October 10, 2016

We coined the term Zero-Touch Infrastructure™ in the earliest days of the company. Looking back at my notes, the earliest mention of this term was in an internal blog I wrote on December 4, 2013, less than 40 days from when we got started.

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True Cloud for Local Data—Yes, You Can Have It All

October 10, 2016

Over the past couple of years, customer after customer told us what they really liked about the public cloud infrastructure and how much they desire its characteristics within their datacenters

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The Data Center is Dead, Long Live the Data Center

November 11, 2015

Google ‘The Data Center is Dead’ and you’ll find no shortage of pundits predicting just that. This guy, for example, first started predicting the death of enterprise data centers back in 2011. But is that really true? Are data centers going the way of the buggy whip?

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Why Software Defined Storage Matters

November 3, 2015

Everywhere you turn there are articles and blog posts about Software Defined everything: Networks, data centers, WANs and, more recently, storage. What is Software Defined Storage (SDS) and, more importantly, why do you care?

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Finding My Data

October 21, 2015

As anyone who knows me knows, I hate traffic. Which is why the Waze app caught my eye. The moving map is amazingly accurate regarding traffic congestion, accidents, and police locations.

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Why AWS Lambda is a Great Idea

October 13, 2015

Amazon introduced AWS Lambda last year at ReInvent. I believe Lambda is a game-changer, but it doesn’t go far enough. Let’s begin by reviewing what AWS Lambda is …

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Infographic: How did we get here?

October 1, 2015

Take a look back at information storage from its humble beginnings to the heights of current advanced computer technology and the future.

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The Trajectory of Technology is All About Reducing Friction

September 22, 2015

Just as a fish probably rarely thinks about water, we who work in technology rarely question the actual purpose of all this technology.

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Rethinking How Vendors Engage with Customers

August 26, 2015

A few years ago I read a Google-sponsored study about the B2B sales process. What jumped out was a stat that the typical B2B buyer is more than HALF way (57 percent) through their buying journey before they engage with vendors.

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Predicting the Future

August 11, 2015

Remember this viral video from 2007, (back when viral videos were still novel)? At the time, it was seen as a hilarious send-up of the excesses of tech in general and Silicon Valley in particular.

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Failure is the New Normal

August 4, 2015

Have you noticed how the approach to failure in computing has changed radically over the past few years? Good thing it has!

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Moving a Petabyte of Data

June 30, 2015

There is a saying that nothing beats the bandwidth of a FedEx truck. To this point, in 2007 Jonathan Schwartz (then CEO of Sun) claimed that moving a petabyte from San Francisco to Hong Kong would be faster via sailboat than via a network link.

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Where does storage go from here?

June 23, 2015

Trends are hard to spot. Sometimes it helps to step back and take a look from a distance at where we’ve been to get a better view to what is coming.

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What is Wrong with Today’s Storage Architectures?

June 16, 2015

In a recent post, I mentioned that VCs have been pumping more than a billion USD a year into the storage market for the past few years. That makes perfect sense to me. Almost nothing has changed for storage architectures in the past three decades.

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Storage Pricing is Insane

June 9, 2015

What is the number one issue customers have with storage pricing?  Here’s a hint: It is not the overall cost.

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Storage Is Cool

May 29, 2015

When you think of ‘cool’ tech market segments, which ones come to mind? Cloud, of course. Big data. The Internet of Things. But storage? For decades, storage has been a necessary, massive, but boring market.

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Cold Data

May 29, 2015

I just ran across an IDC forecast that predicted the human race would accumulate 8 zettabytes of data by 2015.  That got me thinking about storage.  First, how much is 8 ZB?  It is not an easy quantity to conceptualize, but let me try.

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What We Read

The End of Cloud Computing

January 11, 2017

"The end of cloud computing is right around the corner."   What? We were just getting started.  

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Addressing Storage Challenges with Scott Sinclair of ESG

December 30, 2016

Highlights from Webinar featuring Scott Sinclair, Senior Analyst with ESG, a leading IT analyst firm, on addressing storage challenges. Topics include the growth in data, modern data management strategies (including cloud, software-defined storage, and object storage), and the need for a new architecture.

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Our second Crowdchat #LocalData - Hybrid Clouds

December 14, 2016

Following up on our first Crowdchat #LocalData, we decided to hold another one, this time on Hybrid Clouds.
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Thoughts from AWS Re:Invent 2016

December 5, 2016

Perspectives on hybrid cloud for large, unstuctured data that we share with Amazon, plus some differences in opinion informed by our customers.
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GitLab brings Storage In-House

November 15, 2016

GitLab's decision to move from the public cloud was covered well in their blog post "How We Knew It Was Time to Leave the Cloud."  We understand, and much of their actual experience was consistent with what we predicted when we started our company.

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Our first Crowdchat #LocalData

November 14, 2016

In the spirit of reaching out beyond our own posts, we held a Crowdchat featuring industry veterans from leading analyst firms, service providers, and practioners as they talked through what's behind #LocalData that can't or won't move to the public cloud.
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BusinessWeek: Home Is Where The Data Is

November 4, 2016


The subtitle of this article summarizes the concept well, which is "For those with large troves," the cloud may not be ideal."

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Thoughts from Gartner Symposium 2016

October 27, 2016

#GartnerSYM - Technically not "what we read" but rather "where we went!"

I attended Gartner Symposium the week after our company emerged from stealth. We spent three years focused on R&D and servicing our pre-launch customers, so we wanted to ensure that our focused mission was still resonating with broader discussions happening at the CIO and senior IT executive levels. The good news is that we believe our timing is even better now than it was three years ago when we started!

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Dropbox exits the Amazon Cloud

March 23, 2016

Few companies have the capabilities or talent to build their own at-scale cloud infrastructure.  Dropbox talks about their journey from the public cloud to their own infrastructure and how ridiculously difficult it was. 

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Why Data-First Applications Will Come To Rule Enterprise Software

February 4, 2016

The world is moving from workflow-first applications to data-first applications.

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Data caps, the day of PCs is passing, petabytes will dominate film storage

November 12, 2015

Everyone is talking Petabytes, Exabytes and Zettabytes. See what we've been reading this week in storage.

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Qualcomm in server CPU market, tips for finding signals in big data, evolution of a terabyte

October 21, 2015

Take a look at the news that we've been reading recently.

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Putting Virtual Reality in the Hands of Everyone

September 30, 2015

Are you ready to declare VR another leg of the 3rd platform movement? 

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What is the hidden cost of SDS products?

September 16, 2015

Have you ever stopped to consider the hidden cost of software-defined storage products?

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Issues with widely deploying open source software

September 3, 2015

What type of issues do you get when you deploy open source software to tens of thousands of machines?

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New class of memory?

August 19, 2015

Exciting new memory technology was recently introduced by Micron and Intel that could alter the separation of storage and the compute. Are we seeing the future that puts the fast side of storage even closer to the compute?

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New use cases require rethinking architecture to store data

August 19, 2015

Earlier we wrote about Storage is Cool and how new use cases are creating new architectures.

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PMR drives are done, welcome SMR

July 31, 2015

In a prior linked article we re-posted flash is not taking over the world. New disk technologies like SMR will continue to increase the densities and lower the cost point for capacity storage.

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ARIN creates waiting list for the few remaining IPv4 addresses in North America

July 21, 2015

The Register reports that North America is down to its last few thousand IPv4 addresses.

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New Docker containers are not just a toy

July 20, 2015

Imagine having a fully-functional Lego-sized data center on your desk. Sounds pretty cool?

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Flash is not taking over the world

July 6, 2015

Computerworld's Lucas Mearian reports that hard drives will remain the dominant mass storage device in laptops and desktops for years to come. 

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Teaspoon-sized DNA storage can fit all the world's data

June 22, 2015

The human species may face extinction someday but all of our data could live on in DNA storage. Scientists say all the world's data can fit on a DNA hard drive the size of a teaspoon.

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Nanterro emerges from stealth | RayOnStorage

June 5, 2015

Nanterro came out of stealth this week and announced it has been developing a new form of non-volatile RAM (NRAM) based on Carbon Nanotubes (CNT). 

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Cloud Resistance

June 4, 2015

The Cloud is facing resistance or failing in many organizations. John Mathon dissects the problems and suggests 5 steps to start using the Cloud today.

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What hard drive is best?

May 29, 2015

Backblaze put hard drives to ultimate test and, lucky you, they're sharing their latest reliability stats.

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Buying An Average HDD | Forbes

May 29, 2015

New types of disk drives are shaping up to handle new types of applications and workloads.

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